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Learn about Typography for Graphic Design in this section

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Typeface vs. Fonts

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Typeface: A typeface is a set of typographical symbols and characters. It’s the letters, numbers, and other characters that let us put words on paper (or screen).

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Font: A font, on the other hand, is traditionally defined as a complete character set within a typeface, often of a particular size and style. Fonts are also specific computer files that contain all the characters and glyphs within a typeface.

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Type Styles

There are two main type styles - Serif and Sans Serif. The difference between serif and sans-serif fonts is that serif fonts have those little feet-like hooks extending from their letters, while sans-serif fonts do not.

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Serif: A serif is a decorative stroke that extends from the bar or beam of a letter in a typeface.

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Dior is an example of a traditional serif font, while Chobani is more of a modern serif font

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Sans-Serif: Sans-serif fonts do not have the decorative stroke that extend from the bar or bean of a letter in a type face.

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Examples of sans-serif fonts used in logos

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Choosing between Serif & Sans-Serif

When choosing which type style to use, consider the target audience and personality of your design.

Serif for: Elegant, traditional, story-telling, historical, flare, decorative

Sans-Serif for: Modern, clean, simple, bold, professional

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Explore different font pairings:

Use the website below to explore and test different font pairings

Generate font pairing using neural nets

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Tracking/Letter Spacing

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Tracking: the uniform amount of spacing between characters in a complete section of text (sentence, line, paragraph, page, etc.)

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